Gamification in banking is a part of so many digital growth strategies that it is now seen more as an ultimate way to enhance customer engagement. Interactive software solutions possess the competitive leverage needed in a crowded fintech market, bringing new innovative ways to optimize already well-functioning segments. It sets a new set of expectations for customers, and now they seek faster but, more importantly, engaging solutions.
According to Finances Online, the conversion rate of companies that use gamification . Gamification has been used in learning, training, customer service, onboarding, banking operations, and many other aspects of the digital finance market. So, the gamification market continues to expand with a market.
In this article, I will focus on the benefits gamified applications bring to financial institutions and the most successful banking gamification examples. So, let’s find out how to implement entertaining elements into everyday routine tasks in any financial institution.
Generally, gamification in fintech has great potential to increase revenue, customer engagement, and customer acquisition. It can produce over a , and its market size is currently expected to reach . The popularity of fintech gamification apps is being actively proven by companies willing to bet on it.